The duration of the branding process can vary significantly depending on the complexity of the project and the brand's objectives. Some branding projects may take weeks, while others may span months or even years, especially for large companies with multiple business areas. Branding is a continuous process that demands ongoing attention to maintain brand consistency over time.

No, branding and logo are not the same. The logo is just one of the visual elements of the brand. Branding encompasses a much broader range of elements, including visual identity (such as the logo), brand voice, values, corporate culture, and customer experience. Branding focuses on building the overall perception of the brand in the minds of consumers, while the logo is a tangible part of that identity.

A brand is the perception that the public holds about a company, product, or service. It is the mental image that consumers have when they think of a particular entity. This image is shaped through consumers' interactions with the brand over time and is influenced by elements such as product quality, advertising, customer experience, and the values of the company.

Rebranding is the process of making significant changes to the identity of an existing brand. This may involve alterations to the name, logo, colors, marketing strategy, or even the company's mission and values. Rebranding is typically undertaken when a company needs to reinvent itself or adapt to a changing market.

Branding is worked on strategically and consistently. It involves defining the vision, mission, and values of the company, thoroughly understanding the target audience, developing a coherent visual identity, consistently communicating the brand messages, and constantly evaluating how the brand is perceived in the market. Branding is an ongoing process that requires a long-term approach to build and maintain a strong and successful brand.