Branding is the strategic process of creating and managing a brand effectively to establish a distinctive and meaningful identity in the minds of consumers. It involves crafting a coherent and unique image for a company, product, or service that goes beyond just a logo or name. Branding aims to build an emotional connection with the target audience, convey brand values, personality, and promise, and differentiate itself from the competition. Successful branding can increase brand recognition, customer loyalty, and perceived value, thereby driving business success.

Branding serves various purposes in the business and marketing sphere, with the primary goal of creating a strong and effective brand identity. Some key uses of branding include:

To build and manage an effective branding strategy, here are some tools and techniques that can be used:

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