In search of the unconventional

We believe in the value of the atypical and in the boldness that lies behind it.

Welcome to a world where branding is no longer just another service to look good. In our non-consultancy, we are redefining the value of the branding discipline and its significance in business management and growth.

We are international experts in branding who have come together to break away from some of the things we don’t like about what we’ve seen out there. We don’t indulge in egos, we don’t subscribe to the ‘it’s always been this way,’ and we don’t pretend to know it all.

Our approach

We engage internal and external stakeholders in organizations through co-creation and innovation techniques, fostering a common and unique culture.

Branding without provocation is just .


Quark is a type of cheese that is often overlooked, yet it is an essential ingredient in many great recipes. Similarly, every brand has a unique aspect or feature that makes it special, but it may not have been fully discovered or leveraged yet.


We are committed to helping businesses discover and leverage their quark to create a brand that truly stands out in a saturated market.

Take a look at some of the results.

The team

Nerea Foronda

Founder and brand strategist

Previous clients:
With a clear vision of the role of brands in organizations, Nerea optimizes and drives business through a robust process of brand creation and management. She works closely with business leaders to define viable and cohesive plans for their operations through a unique brand culture.

German Jorge

Art direction and advertising

Previous clients:

As a Dominican graphic designer and advertiser, German specializes in branding with experience in art direction and communication. He has a strong visual empathy, creating impact through powerful concepts that stay true to the brand, people, and the environment.

Juliana Rebello

Graphic and service design

Previous clients:

Juliana brings to the team a cultural insight and experience in brand and service design with a positive impact. Her primary focus is on user-centered design, applying innovation techniques for prototyping and testing in different markets.

Welcome to a world where branding is no longer just a service to look good.

Mon / Fri: 10:00 – 20:00

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